Glowy
Emerging artists have talent; what they lack is their first stage. Glowy bridges the gap between creators - from graphic designers to musicians - and businesses looking to infuse their spaces with culture. Whether it’s a restaurant seeking a live set or a gallery scouting fresh talent, Glowy curates the connection that makes culture happen.
Year
2024
Services
UX Design · Mobile App
Client
Master's Project
/ Concept
Glowy began with a simple observation: emerging artists possess immense talent but lack a platform built specifically for their first professional opportunity.
Through deep user research and interviews, we uncovered a symbiotic need: artists seeking visibility and businesses seeking to infuse their spaces with culture.
Glowy was designed to bridge that gap, transforming a shared frustration into a seamless connection.
(Note: Interface text is shown in Spanish to reflect the local target market).
/ Design
Glowy’s initial version was functional but felt too playful - its bright orange tones and cartoonish elements didn't align with the professional aspirations of the artists it served. Following the project’s completion in November 2024, I decided to take it further. On my own initiative, I redesigned the entire visual identity to better reflect the platform's mission: introducing a darker palette and refined typography. This shift created a premium experience that treats artists with the seriousness their talent deserves. Same concept, entirely different emotional register.
/ Result
The redesign fundamentally redefined how Glowy communicates its value. By shifting the visual language, the final product positioned itself as a premium creative network - closer to a ‘Behance for live talent’ than a standard classifieds board. This transformation serves as a clear demonstration of how intentional design shapes user trust, elevates perception, and turns a simple platform into a high-value community.
Glowy
Emerging artists have talent; what they lack is their first stage. Glowy bridges the gap between creators - from graphic designers to musicians - and businesses looking to infuse their spaces with culture. Whether it’s a restaurant seeking a live set or a gallery scouting fresh talent, Glowy curates the connection that makes culture happen.
Year
2024
Services
UX Design · Mobile App
Client
Master's Project
/ Concept
Glowy began with a simple observation: emerging artists possess immense talent but lack a platform built specifically for their first professional opportunity.
Through deep user research and interviews, we uncovered a symbiotic need: artists seeking visibility and businesses seeking to infuse their spaces with culture.
Glowy was designed to bridge that gap, transforming a shared frustration into a seamless connection.
(Note: Interface text is shown in Spanish to reflect the local target market).
/ Design
Glowy’s initial version was functional but felt too playful - its bright orange tones and cartoonish elements didn't align with the professional aspirations of the artists it served. Following the project’s completion in November 2024, I decided to take it further. On my own initiative, I redesigned the entire visual identity to better reflect the platform's mission: introducing a darker palette and refined typography. This shift created a premium experience that treats artists with the seriousness their talent deserves. Same concept, entirely different emotional register.
/ Result
The redesign fundamentally redefined how Glowy communicates its value. By shifting the visual language, the final product positioned itself as a premium creative network - closer to a ‘Behance for live talent’ than a standard classifieds board. This transformation serves as a clear demonstration of how intentional design shapes user trust, elevates perception, and turns a simple platform into a high-value community.
Glowy
Emerging artists have talent; what they lack is their first stage. Glowy bridges the gap between creators - from graphic designers to musicians - and businesses looking to infuse their spaces with culture. Whether it’s a restaurant seeking a live set or a gallery scouting fresh talent, Glowy curates the connection that makes culture happen.
Year
2024
Services
UX Design · Mobile App
Client
Master's Project
/ Concept
Glowy began with a simple observation: emerging artists possess immense talent but lack a platform built specifically for their first professional opportunity.
Through deep user research and interviews, we uncovered a symbiotic need: artists seeking visibility and businesses seeking to infuse their spaces with culture.
Glowy was designed to bridge that gap, transforming a shared frustration into a seamless connection.
(Note: Interface text is shown in Spanish to reflect the local target market).
/ Design
Glowy’s initial version was functional but felt too playful - its bright orange tones and cartoonish elements didn't align with the professional aspirations of the artists it served. Following the project’s completion in November 2024, I decided to take it further. On my own initiative, I redesigned the entire visual identity to better reflect the platform's mission: introducing a darker palette and refined typography. This shift created a premium experience that treats artists with the seriousness their talent deserves. Same concept, entirely different emotional register.
/ Result
The redesign fundamentally redefined how Glowy communicates its value. By shifting the visual language, the final product positioned itself as a premium creative network - closer to a ‘Behance for live talent’ than a standard classifieds board. This transformation serves as a clear demonstration of how intentional design shapes user trust, elevates perception, and turns a simple platform into a high-value community.